In this project, we investigate how environmental information can be developed and designed in order to increase people´s readiness to take part in source separation schemes. By applying quantitative methods of environmental psychology, we examine how individuals perceive information on waste sorting and waste prevention. What is acceptable waste management information that can be laid upon consumers? How can new environmental information be designed to target the vast variation among individuals in different surroundings?
Project manager: Chris von Borgstede, Department of Psychology, Gothenburg University, Göteborg