5. Evaluating design and impact of environmental information

In this project, we investigate how environmental information can be developed and designed in order to increase people´s readiness to take part in source separation schemes. By applying quantitative methods of environmental psychology, we examine how individuals perceive information on waste sorting and waste prevention. What is acceptable waste management information that can be laid upon consumers? How can new environmental information be designed to target the vast variation among individuals in different surroundings?

Project manager: Chris von Borgstede, Department of Psychology, Gothenburg University, Göteborg

Researchers  
Chris von BorgstedeGöteborgs universitetcvb@psy.gu.se
Maria AnderssonGöteborgs universitetmaria.andersson@psy.gu.se
Ola ErikssonHögskolan i GävleOla.Eriksson@hig.se
Teresa HermanssonHögskolan i Gävle 
Greger HenrikssonKungliga tekniska högskolangregerh@infra.kth.se
Publications
Andersson, K., von Borgstede, C. (2009) Environmental information to whom? Explanatory factors for attention to and seeking behavior for recycling information. Manuscript.
Andersson, K., von Borgstede. C. (2009) Understanding Recycling Behavior: A Review of Recent Findings in Psychology. Submitted to Environment & Behavior.
Andersson M, von Borgstede C. (2009) Same same but different: Differentiation between recycling behaviors according to the low-cost hypothesis. Submitted to Journal of Environmental Psychology.
von Borgstede C. (2008) Kunskap räcker inte för att ändra beteende, Avfall och miljö nr 3 2008 (in Swedish)
  
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